NOW Foods

For over five decades, NOW Foods has established itself as a major benchmark in the dietary supplement sector. Recognized for its scientific expertise and commitment to quality, the brand offers a wide range of products designed to meet the diverse needs of consumers.

Whether you are an athlete, an active person, or a nutrition enthusiast, NOW Foods offers varied ranges tailored to every profile.

What is the NOW Foods brand?

NOW Foods is an American company specializing in dietary supplements, founded in 1968 by Elwood Richard, a graduated physical chemist. Still owned and operated by the Richard family, the company remains true to its original mission: to make dietary supplements accessible to the greatest number of people, without compromising on quality.

The brand's philosophy is based on a simple but demanding principle: to offer products as close to nature as possible, without artificial ingredients or unnecessary additives, and minimally processed. This approach translates into a constant commitment to transparency, traceability, and nutritional quality.

To ensure these standards, NOW Foods relies on rigorous processes, certified by independent bodies. The company is notably labeled Good Manufacturing Practices (GMP) by the Natural Products Association (NPA).

NOW Foods goes even further with a series of internationally recognized certifications, which attest to the quality, safety, and compliance of its products:

• USDA Organic,
• Non-GMO Project Verified,
• UL® National Brand Certification Program,
• Informed Sport,
• Cruelty Free,
• NASC (National Animal Supplement Council).

These labels demonstrate NOW Foods' commitment to the quality, safety, and ethics of its products. This grounding in science, regulation, and eco-responsibility contributes to making NOW a reliable and recognized brand in the international dietary supplement market.

The pillars of the NOW Foods range: a complete offer for all needs

NOW Foods' strength lies in the breadth of its range, designed to meet a wide array of nutritional needs and lifestyles. It notably includes a rich and targeted selection of:

• Plant extracts: derived from various botanical traditions, such as dandelion root or American ginseng (Panax quinquefolius).
• Micronutrients: including essential vitamins and minerals such as vitamin D3 and vitamin K2 in bioavailable forms.
• Amino acids: like glycine, which is a component of collagen.

This diversity allows everyone, whether an athlete or simply an active person, to create a personalized routine, in line with their needs and lifestyle.

Why choose NOW Foods?

NOW Foods stands out as a reliable brand thanks to a combination of key factors: transparency, certified quality, and environmental ethics.

Environmentally, the company has begun a gradual transition to bottles made from post-consumer recycled (PCR) plastic. This choice helps reduce the consumption of virgin plastic, while ensuring safe and suitable packaging for the storage of dietary supplements.

Beyond packaging, NOW Foods also distinguishes itself by the rigorous labeling of many products, attesting to their quality and compliance with high standards. Depending on the product, formulas can benefit from certifications such as:
- USDA Organic (organic farming),
- Non-GMO Project Verified (GMO-free),
- Informed Sport (absence of doping substances)…

These labels are not systematic across the entire catalog, but their presence on targeted ranges strengthens the credibility of the entire brand. They demonstrate a commitment to strict quality control processes, beyond basic regulatory requirements.

By integrating these dimensions (certified quality, eco-responsibility, traceability), NOW Foods demonstrates a level of excellence that makes it a trusted player in the world of dietary supplements.

NOW Foods: in summary

NOW Foods is an American brand recognized for the quality, diversity, and transparency of its dietary supplements. With over 50 years of family experience, it combines scientific expertise and responsible commitment to offer products adapted to a wide variety of needs, ranging from plant extracts to vitamins and amino acids.

Thanks to its many internationally recognized certifications and its environmental approach, particularly the transition to post-consumer recycled (PCR) plastic packaging, NOW Foods stands as a reliable and committed reference in the micronutrition market.